Brand recognition and preference are the foundations for the image you want
to portray about your company or product. An appealing and memorable logo,
look and feel, and tagline will help establish and
build on your image, setting
it apart from that of your competitors.
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Gerber
Cereal with Formula
Packaging Design
Gerber Products Company
To help the client quickly get this new product
to market, we worked with
Gerber and external suppliers on everything from preliminary designs to final
production artwork. ClearRiver also produced a sales presentation and sell
sheet
to facilitate the roll-out.
Gerber
Ingredients
Identity Program
Gerber Ingredients
The client wanted to distinguish itself from raw-commodity suppliers. The positioning statement “The Science of Good Food”, logo and sales kit accomplished this simply and strongly. The “budding plant” next to the Gerber wordmark implies growth and natural, organic products.
BACF
Logo
Logo
Bay Area Community Foundation
The BACF strives to improve the economy of Bay County and enhance its residents’ lives, and needed a visual identity to communicate those ideals. The logo we
developed portrayed the intent of the organization’s community-focused goals
and objectives.
