Integrating your advertising and marketing efforts with persuasive promotional programs will boost your bottom line by not only increasing sales to existing customers, but also by winning over new customers.
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Nature
Lock
Taste Test
and Press Kit
Gerber Products Company
The client’s baby-food processing innovation made fruits and vegetables taste more like freshly grown produce. To promote this, ClearRiver developed a press kit to convey the product’s natural essence, demonstrate its quality and provide continuity with the concurrent ad campaign.
Start
Healthy Stay Healthy
Ad Campaign:
Sports
Gerber Products Company
This initiative required an aggressive, yet playful, approach targeting
sports-minded parents. Ads in the programs of professional sports organizations
portrayed the progression from baby to professional athlete, and suggested
that the program may help babies grow up stronger
and healthier.
Tender
Harvest
New Product
Launch
Gerber Products Company
With this new product line, the client was establishing a presence in the organic baby-food market. The brochure cover’s “birth announcement” trumpeted the arrival of Tender Harvest™, and additional copy and design elements conveyed the products’ high quality and organic nature.
