ClearRiver Advertising and Marketing

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Mar

30

2012

The 6 Fastest Ways Lose People’s Attention

By: Mark Kawiecki

Good messaging can be broken into two parts: 1) getting people’s attention and 2) keeping their attention long enough to tell them something. Here a few great ways to fail at this:

Dec

08

2011

Websites and apps to help with your holiday shopping

By: Kristen Squires

We all know how difficult holiday shopping can be. Malls are crowded, traffic is horrendous and lines in the stores are backed up for miles. The best way to maneuver through the madness is to have a plan of attack.

Nov

18

2011

ClearRiver and United Way of Midland County produce Midland-style “Evolution of Dance” video

By: Keith Heustis

United Way of Midland County ended its community campaign with lots of laughter and celebration.

Nov

11

2011

The buzz on content marketing: Why it’s better than traditional marketing

By: Kristen Squires

Social media, search engine optimization (SEO) and content creation are becoming tactics we, as marketers, can no longer ignore. Consumers are changing the way they research and shop for products and services.

Oct

12

2011

UPDATE: Making the most of your Facebook page profile picture

By: Keith Heustis

IMPORTANT! This post is obsolete! As of March 30, 2012 all Facebook pages will be forced to a new design that cannot utilize the techniques that I’ve outlined in this post.
Use this link to find out more: http://www.facebook.com/about/pages/

Oct

12

2011

Social Media Tips and Advice from the !gnite Conference

By: Kristen Squires

The !gnite Social Media Conference on Sept. 22 definitely ignited discussion and ideas between our staff. It was a fantastic time! We got to discuss social media all day and were surrounded by social media nerds just like us. We were most excited because we even learned a few things. Here are the top 10 pieces of advice we took away from !gnite.

Sep

14

2011

Is your Facebook contest “illegal”? How to promote your business by hosting a Facebook contest

By: Kristen Squires

Hosting a contest on Facebook is a powerful way to gain followers, build excitement and increase fan engagement. However, Facebook’s promotion guidelines are strict and govern much of what can and cannot be done on the platform.

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