ClearRiver Advertising and Marketing

Making the most of your Facebook page profile picture

By: Keith Heustis

Facebook hasn’t always made it easy to figure out what size is best to use for a profile picture or how to control what your Facebook thumbnail looks like in news feeds and other areas of the site.

How to prepare for a photo shoot

By: Garrett Willette

Do you remember back in elementary school when you had picture day? Your parents would dress you up in some hideous outfit and a stranger would lick his hand to fix your loose hairs, using the same comb from one child to the next. The end result was a portrait that if anyone found today you would be forever embarrassed.

Being physically fit is good for business

By: Reiner Mehltretter

Do you ever get to work in the morning feeling tired before you’ve even started your day?

“Your 15 Minutes of Fame Awaits” case study

By: Keith Heustis

For more than 50 years ClearRiver Advertising and Marketing has provided creative services for a wide range of clients. Located in Midland, Mich. ClearRiver recently attended The Great Lakes Bay Regional Expo, a yearly business event that hosts a variety of businesses from the Midland, Bay City and Saginaw area. The expo provides a great opportunity for face-to-face marketing and networking with area businesses, and the opportunity to demonstrate new products and services to the almost 3,000 visitors that come through the doors during the one day event.

Graphics file formats demystified

By: Nathan Wilds

Not all graphics file formats are suitable for all purposes. Which is best? In general, some are optimized for printing and others for onscreen viewing. Each has its advantages and disadvantages, which I’ll discuss below.

News Release: ClearRiver’s exhibit for MidMichigan Health earns best of show

By: Dan Umlauf

MIDLAND, MICHIGAN–Best-of-Show exhibit at the 2009 Great Lakes Bay Regional Expo was Get In The Game, Stay In The Game, an interactive and memorable exhibit by MidMichigan Health designed and produced by ClearRiver Advertising & Marketing of Midland. The 800-square-foot exhibit was selected for the top award from about 175 at the May 5 Expo.

My Fujitsu ScanSnap, my best friend

By: Stephanie Luke

“What is that noise?”

“Is there a semi truck outside?”

Those are the questions I would get when I used my old printer/scanner. The inexplicable, obnoxiously loud “hum” that would emanate from my, shall remain nameless, printer/scanner proliferated to every inch of our office. Not only was the thing loud, but it took FOREVER! And don’t even get me started on having to flip over and rescan double-sided pages.