ClearRiver Advertising and Marketing

Graphics file formats demystified

By: Nathan Wilds

Not all graphics file formats are suitable for all purposes. Which is best? In general, some are optimized for printing and others for onscreen viewing. Each has its advantages and disadvantages, which I’ll discuss below.

News Release: ClearRiver’s exhibit for MidMichigan Health earns best of show

By: Dan Umlauf

MIDLAND, MICHIGAN–Best-of-Show exhibit at the 2009 Great Lakes Bay Regional Expo was Get In The Game, Stay In The Game, an interactive and memorable exhibit by MidMichigan Health designed and produced by ClearRiver Advertising & Marketing of Midland. The 800-square-foot exhibit was selected for the top award from about 175 at the May 5 Expo.

My Fujitsu ScanSnap, my best friend

By: Stephanie Luke

“What is that noise?”

“Is there a semi truck outside?”

Those are the questions I would get when I used my old printer/scanner. The inexplicable, obnoxiously loud “hum” that would emanate from my, shall remain nameless, printer/scanner proliferated to every inch of our office. Not only was the thing loud, but it took FOREVER! And don’t even get me started on having to flip over and rescan double-sided pages.

Top ten tips for creating a better user experience on your Web site

By: Keith Heustis

There are common mistakes in Web design that I have come across in my work as a Web designer. I offer the advice below so that you can avoid some of them and make your site more enjoyable and valuable to your visitors.

ClearRiver Advertising & Marketing launches completely new Web site

By: Keith Heustis

Web sites have become a ubiquitous prerequisite for companies, and having a powerful and informative Web site that imaginatively conveys your company’s corporate or product messaging can be a major advantage in attracting new business.