ClearRiver Advertising and Marketing

How to prepare for a photo shoot

By: Garrett Willette

Do you remember back in elementary school when you had picture day? Your parents would dress you up in some hideous outfit and a stranger would lick his hand to fix your loose hairs, using the same comb from one child to the next. The end result was a portrait that if anyone found today you would be forever embarrassed.

You’ve probably locked those memories away in your vault of childhood traumas. Unfortunately, those nervous, gut-wrenching memories resurface today for some when they hear the word “portrait.”

I’m here to help you prepare for your professional, grown-up “picture day.”

Don't change your appearance

Within one week of your portrait, avoid changes in your appearance such as getting a haircut or tanning. Even switching lotions or makeup could be potentially unflattering.

Plan ahead

Leave yourself plenty of time in the morning to avoid puffy eyes and dark circles. Wash your hair the day before and not the day of a portrait to avoid excess volume and frizzy hair. Men should keep in mind that a clean shave is very important.

Apparel Do’s and Don’ts

Your portrait should focus on you not your clothing. When someone looks at your portrait their eyes move to the lightest area in the photo and that area should be your bright and smiling face. Darker clothing is slimming and timeless. Don’t date yourself with trendy colors, styles or patterns. Keep it simple with a solid or classic look. A hint of color is encouraged, such as a dark business suit with a colored shirt and tie as long as it isn’t overwhelming. Avoid clothing with pictures, writing, large logos or busy patterns. Pick something that isn’t too tight or too baggy. Whatever you choose to wear, be sure that any wrinkles have been ironed out and that it’s free of pet hair and lint.

If you normally wear glasses don’t worry about a glare. The lighting setup and photographer's positioning of your head will eliminate the glare and reflections from your glasses. If don't want to wear glasses for your portrait remove them 30 minutes before to avoid impressions on the bridge of your nose and beside your ears.

Everything listed above is pointless if you don’t bring the most important item, a good attitude! The best photographers have a few tricks up their sleeve to make you comfortable and help you bring out your best smile.

There's no need to be nervous on your "picture day". To schedule your next portrait session, contact Tracy Estrada at 989-631-9560. You can also see some of my work.

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