ClearRiver Advertising and Marketing

News Release: ClearRiver’s exhibit for MidMichigan Health earns best of show

By: Dan Umlauf

MIDLAND, MICHIGAN–Best-of-Show exhibit at the 2009 Great Lakes Bay Regional Expo was Get In The Game, Stay In The Game, an interactive and memorable exhibit by MidMichigan Health designed and produced by ClearRiver Advertising & Marketing of Midland. The 800-square-foot exhibit was selected for the top award from about 175 at the May 5 Expo.

ClearRiver’s bright, engaging design showcased multiple activities at the booth. Health care providers from MidMichigan Health and representatives from the Great Lakes Loons, Midland Community Tennis Center and Freeland SportsZone encouraged visitors to try exercises and techniques for fitness. Segments of “The Training Room,” MidMichigan’s radio program on ESPN 100.9 FM, were recorded during the Expo.

“Our partners during the Expo, the Loons, SportsZone and Tennis Center, made this year’s exhibit a success,” said MidMichigan Medical Center–Midland Public Relations Manager Millie Jezior. “Our relationships with these organizations demonstrate our efforts to improve the health and well-being of the communities where we live and work. ClearRiver brought it all together in an award-winning environment for this year’s exhibit.”

“It is a great pleasure for ClearRiver to be part of the team that made this year’s MidMichigan Health exhibit such a great success,” said Dan Umlauf, president of ClearRiver. “This year’s achievement was a repeat performance for MidMichigan Health and ClearRiver, who won Best of Show in 2006 for the exhibit Real Medical Miracles and Most Creative for Beyond the Cutting Edge in 2008,” he said.

According to the show’s sponsors, Best in Show is determined by an exhibit’s uniqueness which makes it stand out above other exhibits. It must clearly communicate information about services offered, and staff working at the exhibit should be courteous, approachable and informative.

Contact ClearRiver Advertising & Marketing if are interested in learning more.

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