UPDATE: Making the most of your Facebook page profile picture
By: Keith Heustis
Almost two years ago I wrote a post on the subject of Facebook profile pictures. Due to all the changes that Facebook has made over the past two years, much of what I wrote in that original post is now out of date. What follows is an updated post that is very similar to my previous one but takes into account all the changes that Facebook has made.
Facebook hasn’t always made it easy to figure out what size is best to use for a profile picture or how to control what your Facebook thumbnail looks like in news feeds and other areas of the site.
Some of that is changing and Facebook has made it easier to manage profile pictures; but for many Facebook users, there is still some mystery involved in how to take full advantage of the options that Facebook offers. In this post, I hope to dispel some of those mysteries.
Getting the right size:
Let’s start off with some of the basic specs that Facebook provides. Facebook recommends that profile pictures should be a maximum of 180px wide, while height can vary as needed with a maximum height of 540px allowed.
One more, important caveat with regard to sizing is that the aspect ratio cannot be more than three times as tall as the width of the picture. To make sure your image is playing by the rules, take the width and multiply it by three. The number you get is the maximum height your image can be.
Let’s see what this looks like in practice. Below are three examples of different Facebook profile pictures that utilize the full width of 180px, but have varying heights. Note that the tallest image does not exceed the maximum ratio of 1:3.

As you can see, with varying degrees of height, there is a lot of room to creatively utilize the space of a Facebook profile picture. I am often surprised at the amount of businesses that fail to take advantage of this space.
Understanding how Facebook crops images:
Perhaps part of the reason that many pages don’t utilize the full depth is due to the extreme measure by which Facebook will crop the profile image. This has forced many users to format their profile picture so that it is square and doesn’t get cropped in strange ways. Left unchanged, Facebook will take a long image and crop it automatically, smack dab in the middle of your picture to create a roughly 50px by 50px thumbnail. The resulting images taken from our examples above would look like these below:
Default thumbnail cropping
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As you can see, these thumbnails are confusing to look at. I could never guess who or what these organizations are in a news feed or on someone’s wall. So how do we fix this?
Let’s start by understanding that on an image that is 185px wide, Facebook will allow for a 15px margin on either side before cropping – so, when making a profile picture, keep this in mind. To demonstrate this, I created the graphic below with a transparent red square that represents how Facebook crops profile images:

Cropping your picture in Facebook:
Now for the part that most people don’t know about. Facebook actually allows you to change the position of the cropping area on your image. This was recently made much easier, so there’s no excuse not to take full advantage of this feature.
Step 1. To see how this works, simply go to your Facebook page and hover your mouse over your current Facebook profile picture. Click on the “Change Picture” link that appears in the upper right corner of your image.

Step 2. This will take you to a new page that displays your current profile image. Look near the bottom of your image and click on the “Edit Thumbnail” link.

Step 3. A dialogue box will appear that gives you the ability to edit the thumbnail by clicking and dragging the image inside a small box, changing the cropping placement on your profile image.

After you have made your adjustments click “Save”.
Design tips:
Hopefully this little tutorial has given you some new insight on how to better employ your Facebook profile image. From now on, it may be helpful to think of your profile image as a banner ad. Using it to promote events, special offers, etc. are all great ways to effectively harness this valuable space. As you design your new profile picture, keep Facebook’s cropping specs in mind from the get go and make sure part of your image - preferably your logo - can be fully represented in the cropping scheme. As you can see below all of the thumbnails from our examples are now fully recognizable and carry a strong brand presence. Applying these ideas to your profile picture will allow you to have a visual advantage on crowded news feeds, walls and other important areas of Facebook.
Custom thumbnail cropping
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If you’d like some help getting your Facebook profile picture refreshed or would like some advice on other ways to improve your social media efforts, feel free to contact us - we’d love to help!
Comments
By: fabiane
Date: October 16, 2011
Comment: #2.
Keith, thanks for this tutorial
I am having a problem with the quality of the image. The red looks really blured not sharp - any tips regarding how to sort this issue? thanks Fabi
By: Amber
Date: October 19, 2011
Comment: #3.
I am having issues getting a photo to upload CLEARLY to my fan page. I’ve tried the recommended sizes, but it still looks blurry around my graphics etc… Is there a certain dpi I should be utilizing perhaps? Thanks! :)
By: .(JavaScript must be enabled to view this email address)
Date: October 19, 2011
Comment: #4.
Bottom line… FB is compressing our images regardless!! as small as the profile pics are, they still compress the file creating blur/haze. I’m a graphic designer(8yrs) and my vector graphics are compromised every time.
Love the post Keith mate… but FB continues to compress right???
By: Keith Heustis
Date: October 20, 2011
Comment: #5.
@Chip, @Amber, @fabiane The Facebook compresses is a mystery to me. I think what I’ve learned is that the more colors and complex your graphic (such as using gradients, drop shadows, etc) the more you will see the effects of Facebook’s compression. Interestingly, actual photos placed in your graphics tend not to show as much degradation.
You can simulate the results Facebook will give you by going to save for web in Photoshop setting the file type to JPEG and taking the quality down to about 50. You want to watch the KB size and get it near 20kb – that’s about the maximum size that Facebook allows for a profile image and by doing this in Photoshop you will see the same level of compression take place that Facebook would inflict on your image. I hope that makes sense to everyone.
Thanks,
Keith
By: .(JavaScript must be enabled to view this email address)
Date: October 22, 2011
Comment: #6.
Hey Keith! Than you! Is is possible to upload a profile picture and the offset for the thumbnail with the graph API?
By: Misty Light
Date: October 23, 2011
Comment: #7.
Thanks so much for the helpful information. There is so much to learn.
By: Tim
Date: October 24, 2011
Comment: #8.
For the life of me, I can’t get out logo to display without major compression.
https://www.facebook.com/pages/Aerial-Video-Systems/97879322036?created
However, other companies seem to have figured it out.
https://www.facebook.com/Ford.Competicion
https://www.facebook.com/foxsports
Anyone have any suggestions for me?
By: Tim
Date: October 24, 2011
Comment: #9.
OK, so far I’ve reached the best results ever by:
1) Image 720 px wide
2) Flatten and convert to LAB Mode
3) Select Lightness channel
4) Unsharp Mask - your settings will vary
5) Convert to RGB
6) Save as .gif - WEB option
I’m still open to methods to make it look even better.
By: .(JavaScript must be enabled to view this email address)
Date: October 25, 2011
Comment: #10.
Thank you, this helped out a bunch! I like the clean lay out of your website too!
-ZAP-
By: Burberry Scarf
Date: October 29, 2011
Comment: #11.
Nice post.Thank you for taking the time to publish this information very useful!
By: Chris
Date: November 02, 2011
Comment: #12.
Thanks Keith for the very informative article. I followed your directions from the old to the new update here and still even when editing the thumbnail and move my business log around I could not get it to look right so I used the handy ” Shrink to Fit” and voila. While the image is quite small its still much better then it was.
Chris
By: .(JavaScript must be enabled to view this email address)
Date: November 03, 2011
Comment: #13.
I have a quick question for you guys. I keep trying to upload individual photos to the Photostream & every time they look a bit pixelated. Is there anything I can do to eliminate this? Any suggestions would be greatly appreciated.
By: .(JavaScript must be enabled to view this email address)
Date: November 05, 2011
Comment: #14.
Thank you so much!
By: .(JavaScript must be enabled to view this email address)
Date: November 08, 2011
Comment: #15.
I noticed you are categorized “Advertising Agency · Marketing Consultant · Web Design · Midland, Michigan” How and where did you do that?
By: adam
Date: November 10, 2011
Comment: #16.
Thanks for all the information. For some reason my unpublished facebook page does not have a photo strip. I’m sure the solution is simple. Can someone let me know what is going on. Thanks
By: .(JavaScript must be enabled to view this email address)
Date: November 21, 2011
Comment: #17.
ok…so I was doing this successfully but today it seems that Facebook is asking me to ‘make the picture more square’ and won’t upload my long pics. Any ideas???
By: Mike Ritter
Date: November 30, 2011
Comment: #18.
Wonderful tips. This is great for us learning without a shop to work in.
Got a related question: how do you optimize your images to fit the thumbnails across the top of your page without horrible dithering?
By: .(JavaScript must be enabled to view this email address)
Date: December 01, 2011
Comment: #19.
I posted a status which was commented on. I would like to upload a picture now onto the thread instead of starting a new one, but I can only seem to leave written comment. Any advice?
By: Michael the Lawyer
Date: December 04, 2011
Comment: #20.
I’ve tried all types of techniques but Keith is right - Facebook is applying compression no matter what you do. I’ve reduced a logo to 180px, 256 colors RGB and a 9kb file size and it doesn’t matter - FB will still compress the photo and you’ll see “blotches” appear since FB is recompressing your file as a low quality jpeg.
By: Michael the Lawyer
Date: December 04, 2011
Comment: #21.
One more comment - I just experimented uploading a 64 color GIF file of our logo and 180px wide with only a 7kb file size—Facebook recreated it as a low quality jpeg. Creating the same as a 16kb JPEG of very high quality results in Facebook recreating that JPEG too. My conclusion - there is nothing you can do at the moment to make your logos look good since Facebook is recreating your jpeg as a low quality jpeg image with high compression making the image look bad, even with few colors.
The BEST I was able to do is to save the photoshop file as web restrictive colors (ended up being about 11 colors) and even that showed some jpeg compression, just less than it was before. I had to get rid of the shadowing effect. My conclusion is that there is no way to be able to get a sharp profile picture for a sharp logo any more since Facebook’s jpeg compression algorithm is set too low automatically and doesn’t care whether the file size is small enough that high compression should not be used.
By: Martin Jones
Date: December 04, 2011
Comment: #22.
Thanks for this article. Do you have any recommendations regarding creating the images to upload.. non-complicated software etc? Thanks again..
By: Keith Heustis
Date: December 06, 2011
Comment: #23.
@Martin if you’re on a Mac try http://flyingmeat.com/acorn/
For the PC I’m not sure but I do know that GIMP http://www.gimp.org/ is a popular open source graphics program that’s very similar to Photoshop (it too works on the Mac).
Hope that helps!
By: Keith Heustis
Date: December 06, 2011
Comment: #24.
@tracy - sorry we don’t allow images to be posted to our comment section. Thanks for wanting to contribute though!
By: Kelly Paull
Date: December 06, 2011
Comment: #25.
wow, Keith, not only a great post, but your commitment to getting everyone help is AWESOME! Believe it or not I read all of the comments from the previous post and learned so much just from your responses, even though I was not having any of those problems I know how to deal with them if I do!
Now on a related(ish) note…how do you get your full size image to re-size to fit in the banner? Is the trick in the tagging? I’m bald on one side from pulling my hair out over it. Would love any tips!
By: Keith Heustis
Date: December 06, 2011
Comment: #26.
Thanks Kelly, I try to keep up - but don’t always do it in the most timely manner.
By the banner do you mean the row of images across the top of the page? I’m not sure what you are asking…
By: .(JavaScript must be enabled to view this email address)
Date: December 06, 2011
Comment: #27.
i tried to get the most out of my profile picture, I am unable to give my picture more length. I followed your visual instructions, but some how its not working. I’m not sure if its me that is doing something wrong. Please help.
By: For Elyse
Date: December 06, 2011
Comment: #28.
Great post update! I knew they changed the width but didnt know about the ratio switch.
Whats the best format for uploading the image, im usina jpg with 72 dpi and it still seems to always pixelate when its uploaded.
By: Kelly Paull
Date: December 07, 2011
Comment: #29.
yes, Keith. The row of images across the top of the fan page. Yours are the full size when you click on them, but sized properly in the smaller ‘thumbnail” image across the top of the page.
By: Keith Heustis
Date: December 07, 2011
Comment: #30.
@Kelly, there’s actually a trick to making those images behave that way and I’m actually in the process of writing a blog post to explain how I did it, so stay tuned.
By: Kelly
Date: December 07, 2011
Comment: #31.
I’m waiting with baited breath! Can’t figure it out for my life.
Thanks Keith!
By: Diane Bourque
Date: December 11, 2011
Comment: #32.
Thanks so much for the great tutorial. Bookmarked!
By: .(JavaScript must be enabled to view this email address)
Date: December 12, 2011
Comment: #33.
Any idea what is the ideal width for an album photo?
so when I add one and it appears as a wall post it will utilize the maximum width of the wall post area??
Thank you for a great tutorial though.
By: Wendy Lane
Date: December 12, 2011
Comment: #34.
Hello,
I am very grateful for your information on expanding the logo for facebook; however, I am unable to figure out how to get the added length for mine. Can you assist me please?
Thank you in advance for your consideration of my request.
Kind regards
Wendy
By: .(JavaScript must be enabled to view this email address)
Date: December 16, 2011
Comment: #35.
Amin, maybe you’re looking for this?..:) @ allfacebook.com/facebook-profile-photo-hacks-2009-02
By: Andy Johnston
Date: December 20, 2011
Comment: #36.
Great post, Keith. Thanks for the insight!
By: .(JavaScript must be enabled to view this email address)
Date: December 21, 2011
Comment: #37.
T h a n k
Y o u
:D
By: .(JavaScript must be enabled to view this email address)
Date: December 22, 2011
Comment: #38.
greetings from poland Keith, this was very helpful for me!!
By: .(JavaScript must be enabled to view this email address)
Date: December 23, 2011
Comment: #39.
How do I edit a photo, like put captions or change the color of it?
By: Yuva Raja
Date: December 27, 2011
Comment: #40.
hey sir…!!! i created a logo in illustrator CS5.1 and saved it for web and devices and tried to upload it in facrbook….but facebook rejected it….wat could be the reason…??? how can i upload it…???
By: .(JavaScript must be enabled to view this email address)
Date: January 04, 2012
Comment: #41.
Tried uploading a photo that was 150x533 and Facebook doesn’t allow you to add that photo because it’s either too longer or too small (it says). I think they’ve changed their allowance for Page profile photos for some reason. I see other pages with longer photos on the left side, but it doesn’t appear that FB is allowing to upload those longer images anymore. Even when trying to adjust using the FB crop tool, it just kicks you out when you try to say “Done Cropping.” Any ideas?
By: Keith Heustis
Date: January 09, 2012
Comment: #42.
@Scott, you are exceeding the maximum ratio of 1:3.
Make your image either shorter or wider.
Thanks,
Keith
By: chris
Date: January 16, 2012
Comment: #43.
Very useful. I only wonder how long before fb changes the layout again. ;{
By: Eli C
Date: January 17, 2012
Comment: #44.
Thanks for sharing this post!
By: .(JavaScript must be enabled to view this email address)
Date: January 17, 2012
Comment: #45.
Thanks for the post Keith. Much appreciated. I created a new Fan Page today, but for the life of me FB doesn’t want to upload my 180px by 540px Profile pic. I keep getting ‘Try to pick something closer to a square’ ?! Has anyone else experienced this lately? I’m thinking FB has narrowed the goal posts on us…or is it just me.
By: moles on skin
Date: January 19, 2012
Comment: #46.
Many people are using facebook and hence there is always need for some updates in such social networking sites.
By: Gus Gordon
Date: January 20, 2012
Comment: #47.
Just a question Keith. For some reason when I comment on other Facebook pages I can’t I see my Facebook avatar (thumbnail) image. It just shows the default space. My avatar does appear when I comment on my page so I know it can be reduced. Do you know how to fix this?
By: jibz Actions
Date: January 21, 2012
Comment: #48.
Great information… Thanks! Now if Facebook would leave their site alone I may actually learn my way around.
By: Fotoviva Art Prints
Date: January 23, 2012
Comment: #49.
I was having problems with our graphic looking really compressed after saving it in PS at 50% quality. I then tried saving it at a 100% quality jpg and it looks much better on FB! So maybe when you give them a higher quality original they can make better versions their end. I’m guessing they compress the original by X% so the more data you send them originally the better they can make. Hope that helps.
By: Dawn
Date: January 25, 2012
Comment: #50.
I’ve pulled my hair out trying to get the profile pic to be sharp and clear. Tried the tips here to no avail. In the photo album it looks pretty good, but not in the profile.
Great tutorial though and I’m pining this on my Pinterest board in Marketing. I’ll keep watch on any updates.
By: .(JavaScript must be enabled to view this email address)
Date: January 25, 2012
Comment: #51.
Thank you for this information. Any idea why I can’t adjust the thumbnail version when editing the profile image. I get the crossbars, but nothing moves and even when I try to save the image nothing happens.
By: Paulo Videira
Date: January 26, 2012
Comment: #52.
Great explanation, exactly what I was looking for! :)
Great final result with these tips!!!
By: .(JavaScript must be enabled to view this email address)
Date: January 31, 2012
Comment: #53.
What resolution do you recommend for these files? I’ve loaded logos into Facebook, Twitter and Google+ at 72 dpi, 150 dpi and 300 dpi, and they always look fuzzy. I keep trying different file formats and sizes. What am I missing? Any best practices out there?
By: Guy Bloom
Date: February 01, 2012
Comment: #54.
For the love of all things sacred I need some help, before I headbutt the screen!
When I upload a 180x540 image, I can get the option to select the section of the larger image; however once selected I still only have a thumbnail the size of a small fingernail.
I know I must be doing something wrong, but I have no idea what?!?!??!
Help appreciated and a guaranteed (‘ish) place in heaven, well if not it’ll definetly get you brownie points!
Guy
By: Keith Heustis
Date: February 02, 2012
Comment: #55.
@Newton as far as I know FB hasn’t changed their minimum dimensions, so I’m not sure what the problem is.
@Dawn Unfortunately FB compresses the images a lot - I wish I could find a good solution - that’s just something you might have to live with.
@Dustee I make all of my FB profile images in photoshop at 72 dpi (standard screen resolution) using the exact pixel dimensions that I want - the fuzziness you see is just FB compressing the images.
@Guy I tried replicating your problem but I can’t see your problem - can you give me more information?
By: .(JavaScript must be enabled to view this email address)
Date: February 02, 2012
Comment: #56.
@ Keith - I got Facebook to accept a 180 x 483 profile photo @ 72dpi for my new fan page. Facebook would not accept 180 x 540 image.
By: Darcy Lamb
Date: February 02, 2012
Comment: #57.
Hi Keith, just read through everything from last year. Sounds like I am having a problem others have had. FB lets me upload my image (176x540) into my photos but says it is too long for my profile.
Any help would be great. Love all of the information about the thumbnail.
By: I DESIGN STUDIO
Date: February 03, 2012
Comment: #58.
Hi!
Excellent results using your tutorial. One of our practinioters (a student from the local college in Allgäu), had the task to create a facebook page with simple customized design by finding materials alone using internet. He found and used your tut. We would like to thank you for the educational part :).
Cheers,
I DESIGN STUDIO
p.s. here is the result for the curious ones:
http://www.facebook.com/pages/Castra/233740553377454?ref=tn_tnmn
By: .(JavaScript must be enabled to view this email address)
Date: February 03, 2012
Comment: #59.
It’s strange, I’m having the same problem as Guy. My image uploads and displays fine, but when I’m in the thumbnail selector the image is already about 25% of its original size. That means that the ‘window’ I move about ends up selecting about 200 pixels worth of the original image, but shrunk down to 50 pixels. JPG created in PhotoShop CS5.
By: .(JavaScript must be enabled to view this email address)
Date: February 07, 2012
Comment: #60.
how i make moving picture as photo profil on FB?
By: buzzsetters
Date: February 12, 2012
Comment: #61.
It doesn’t work to me… even if I tagged in reverse order they mix every time I update the page
By: Adrian Quintanilla
Date: February 15, 2012
Comment: #62.
Thanks for the post it was really helpful.
Quick question what did you use to build your website?
Just asking. :)
-Adrian
By: Keith Heustis
Date: February 15, 2012
Comment: #63.
@Adrian glad you liked the post. We use ExpressionEngine for the CMS on our site - it’s a great product and highly recommend it :)
By: James Marotta
Date: February 15, 2012
Comment: #64.
Keith
Hoping you can help. I have created a simple logo with letters only. I have put the file in every size and format from png to jpeg to bmp to tiny to reg size. Nothing I do seems to keep it from getting this blurry/sort of ghost effect behind the letters. I have created the file in RGB and CMYK..using photoshop- just can’t get it to stay smooth -no blurr. Any suggestions?
Date: October 12, 2011
Comment: #1.
Keith, Love the new post. Great job. Thanks for taking the mystery out of this before now cumbersome process.